i do not like an online ad tailoring service tracking me without me knowing online. you have to practically move your mouse over it and say do not track in the box to find out how to opt out. and if you erase your cookies like i do to keep my computer from getting bloated and slowing down you have to keep doing it. schare this is a service that people should know will affect their online experience and how. your customers should be aware of such things somehow. also when i opted out it may have been my imagination but your site seemed to work a little better. long story short it's a disservice to track people's online behavior without their full knowledge and in the future your customers should be more aware of this. at least that's my suggestion.