Looks like a single spoken line in the new video has created quite an ugly misunderstanding for potential users.
At 1:51 the guy says that you can "buy all the episodes you want."
I don't have the app (Windows Phone 7 please! ), but from what I understand, the applicable content is readily available to anyone who downloads the app onto their device. Just select an available episode and watch freely. I haven't heard any complaints about buying episodes from those who have actually used the app. That Buy option is probably a link to purchase the physical release of a title, as mentioned in FUNi's previous video about the app. However, that single line in the new video is confusing a lot of people.
Just thought I'd let you know, if you haven't been reading the YouTube comments.